How much experience do you have?

I was the Director of Marketing and Communications for the International Association of Better Business Bureaus, and I also held the positions of Director of Content and SEO and SEO Analyst/Content Editor during my almost-11 year tenure with the organization. During that time, I was the point person for SEO and Analytics, I helped implement multiple Adobe Experience products as the project manager (including AEM), and I led a team of seven.

For years, I have also done side work completing SEO audits, redesigning websites, and building new websites. Latitude 37 is an extension of those efforts.

Why did you start your own business?

Everyone should! In today’s job market, having your own businesses that reflects your passions should be the standard. Plus, working for myself has always been an attractive option.

Why is your business called Latitude 37?

The name is important. If you know me, you know I love where I live on the Virginia coast, near the Rappahannock River and Chesapeake Bay. Latitude 37 covers Deltaville, Williamsburg, and stretches out to Richmond, my home town and where my kids live. It then heads all the way to Roanoke, where I have more family, and on out to the west.

Latitude is also a word present in one of my favorite Jimmy Buffett quotes, with the lyric, “Changes in latitudes, changes in attitudes, nothing remains quite the same… with all of our running and all of our cunning, if we couldn’t laugh, we would all go insane.“