A woman with blonde hair and sunglasses interacts with a small dog with light brown and white fur on a boat during daytime. The dog has a collar and tags. The sky is clear with a few clouds in the background.

Meet the owner, Sara Grube

I was born and raised mostly in Virginia. I spent most of my time in and around the Richmond area, but in 1997 my husband and I moved to the Middle Peninsula, close to the Rappahannock River and the Chesapeake Bay. Though we only stayed there for 3.5 years, it left a lasting impression that lingered throughout our time back in Richmond. Our two children were born while we lived in Middlesex County, and we often talked about going back.

I started out as a teacher, but after 15 years or so, I ended up working remotely for a large nonprofit organization, the Better Business Bureau. I dove in and learned to love SEO, analytics, and content optimization, and was eventually promoted to the MarCom Director position. My office was portable, making it possible to attend my two kids’ games and see the country. But the river and ocean always called to me.

So in 2020, at the height of COVID and with the kids home from college, we made a spontaneous decision to move back to the coast, buying a house near Deltaville, VA, on a tributary of the Rappahannock. Since then, we have embraced life on and near the water while working ‘portable’ careers.

I’ve always been a beach girl, and I’m a Parrot Head (Jimmy Buffett fan) to my core. The soundtrack to my life has always been and always will be a Buffett song. The water and the salt air have a magnetic attraction for me. Sunrises and sunsets are somehow just better. With my husband, Mike, and our little doodle, Cooper, we spend our free time on the boat, enjoying life and our family. The orange cat, Hans, opts out of boat life but loves the screened porch.

In 2026, after a couple life curveballs, I’ve decided to start this business, named Latitude 37 in honor of the water and the latitude (and attitude) of my life. I love SEO, content, helping people and making a difference, and this just seems like the right move right now.

So there you have it. Sunsets, sunrises, new beginnings.

“Yesterdays are over my shoulder/So I can’t look back for too long/There’s just too much to see, waiting in front of me/ and I know that I just can’t go wrong.” - JB

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